Hopes for a good US/UK trading relationship post Brexit were boosted by a new survey of US consumers by Moneypenny into the power of regional accents, which revealed that 13.3% said the British accent would make them most likely to buy something, which was second only to the Southern US accent cited by 20.2%. In contrast only 6.7% said a Spanish accent would clinch a sale from them, while 5.2% voted for a French accent and only 2% voted for an Irish accent.