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27 Nov 2019

Brexit ad blitz data firm paid by Vote Leave broke privacy laws, watchdogs find

Author: admintech | Filed under: World

Brexit ad blitz data firm paid by Vote Leave broke privacy laws, watchdogs findA joint investigation by watchdogs in Canada and British Columbia has found that Cambridge Analytica-linked data firm, Aggregate IQ, broke privacy laws in Facebook ad-targeting work it undertook for the official Vote Leave Brexit campaign in the UK’s 2016 EU referendum. A quick reminder: Vote Leave was the official leave campaign in the referendum on the UK’s membership of the European Union. While Cambridge Analytica is the (now defunct) firm at the center of a massive Facebook data misuse scandal which has dented the company’s fortunes and continues to tarnish its reputation.