A Portuguese liquor brand sees an England soccer star getting kicked in the head in front of its ad at the stadium. So it capitalizes brilliantly, just in time for the Euro 2016 European soccer championship.

Source: http://www.cnet.com/news/now-this-is-how-to-use-youtube-to-create-euro-2016-european-soccer-championship-news/#ftag=CAD590a51e

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