Health Canada’s focus-group testing of anti-marijuana ads found parents reacted most strongly to claims that smoking too many joints can lower IQ in young people. The IQ effect has been challenged by medical researchers, but the department launched a TV and internet campaign asserting the claim anyway.

Source: http://www.cbc.ca/news/politics/anti-marijuana-ad-s-dubious-claim-a-scary-hit-with-parents-1.2876654?cmp=rss

This entry was posted on Thursday, December 18th, 2014 at 5:00 am and is filed under Finance/ Money. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.