The budding social network Ello is reincorporating as a public benefit corporation whose charter forbids it from using ads or selling user data to make money.

Source: http://rss.nytimes.com/c/34625/f/640387/s/3fc18ad4/sc/36/l/0Ldealbook0Bnytimes0N0C20A140C10A0C230Cello0Eenshrines0Ead0Efree0Estatus0Ein0Eits0Echarter0Eand0Eraises0E50E50Emillion0C0Dpartner0Frss0Gemc0Frss/story01.htm

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