By using social media bots, celebrities, politicians and others can falsely inflate the number of friends and followers they have, possibly swaying public opinion about a new song — or a policy position.

Source: http://rss.nytimes.com/c/34625/f/640387/s/399017e4/sc/7/l/0Lbits0Bblogs0Bnytimes0N0C20A140C0A40C20A0Cfriends0Eand0Einfluence0Efor0Esale0Eonline0C0Dpartner0Frss0Gemc0Frss/story01.htm

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