How golfer Arnold Palmer defined the relationship between sport and brands, becoming the first sportsman to use his fame to build a business empire.

Source: http://www.bbc.co.uk/news/business-37472934

This entry was posted on Monday, September 26th, 2016 at 7:17 am and is filed under Business. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.